A two-piece food scoop and serving container includes an upwardly tapered frusto-conicle portion of stiff resilient paper board and a base for closing a bottom of said frusto-conicle portion and wherein the grain direction of said cellulosic material in said frusto-conicle portion is circumferential. The translucent thermal ink coating changes its color when heat is applied, typically from the player scratching the game indicia. The outer body panel has an outer surface and an opposing inner surface. Therefore, the user’s intent with regard to the recommendation can be determined, and a more detailed social annotation about the recommendation can be provided to other users in a social network.