A system and method for monetizing user-generated content in a retail environment may include enabling users to upload respective user-generated content via a communications network. A plurality of adaptable interactive elements are presented via the display and a changeable set of adaptable interactive elements is determined in response to the received user input position. A backplane including a second controller is communicatively coupled to the first controller. The flexible strip is a self-adhesive strip having a length longer than 1. Finally, the method includes communicating the medical information, stored within the storage module, from the mobile device to the contacted party.