A system that facilitates bidding by online bidders in live auctions and provides enhanced functionality for administering auctions. In some embodiments, a method may comprise initializing a computing system, initializing a media playback system of the computing system using a first processor circuit and initializing an operating system of the computing system using a second processor circuit. Videos that are likely to be popular are identified by measuring early input rates such as request rates, replay rates, comment rates, forwarding rates and reply rates.