The present disclosure is directed to a substrate lamination system and method. The apparatus includes a first patterned roll; a second pattered roll; and a means for rotating the first and second patterned rolls such that their patterns are transferred to opposite sides of the web while it is in continuous motion. The outer edge of the stencil foil is positioned adjacent to the inner surface of said upstanding wall. A shape of the assist pattern inserted around the outermost pattern is determined.