Disclosed is a ballistic armor and an armor system. In various instances, tracking may include any of the following inter-alia: ranking user accounts, identifying corresponding user accounts, noting online roles of user accounts andor calculating the alternative cost of funding a traditional online campaign equivalent in exposure and partiality. The light directing portion may be an outer lens having light-collecting faces and light-distributing faces. When a base unit and an automation module are cooperatively assembled, the combination is capable of performing one or more automation functions specific to the automation module selected.