Methods, apparatuses andor articles of manufacture are provided that selectively distribute location based service content for use by mobile devices with regard to certain indoor environment. According to the method, a substrate web having at least one surface is provided and at least one strip is applied over at least a portion of the substrate surface such that at least a significant portion of an underside surface of the strip disposed adjacent the substrate surface is unbounded to the substrate. Certain awards of the database provide pecuniary gain outcomes, such as a gaming device credit or a game multiplier. A flexible design is provided that can be used for a range of bandwidths of data transfer and generally any size bandwidth ranging from 32 to 4096 bits wide can use this same approach.