A pull activated novelty sound device includes a sound generating chip, a sound transducer, a switch, a pull device, a battery, and a housing. In this connection the illumination optics has an adaptable optical beam forming element at the light exit region in order to set the light distribution of the irradiated light. The supporting member further forms at least one oblong hole surrounding the upper base. The icons can comprise one or more assigned icons from an assigned icons list and candidate icons from a candidate icons list, where both the assigned and candidate icons are derived from a pool of icons. The plunger and insert can be removed as one unit allowing clean and simple disposal of the infusible material.