A wireless communication system and method is provided for the transfer and processing of data in accordance with specialized data transfer protocols while utilizing conventional base station equipment. Keywords include interactive advertisement. Each avatar represents one of a multiplicity of group members. Each block is identified by a modified LBA derived from the host-provided LBA and said virtual PBA, said host-provided LBA being received by the storage device from the host for identifying a sector of information to be accessed, the actual PBA developed by said storage device for identifying a free location within said memory bank wherein said accessed sector is to be stored.