Information, such as advertising, is presented to VoIP users via a combination of telephone and data streams during session initiation via an IP phone or a personal computer. The system includes a device usually hidden in use, and formed as a pendant construction to be mounted on button threads behind a garment placard. The first foot assembly provides a surface-penetrating stake having a lower tapered section and presenting a pointed tip and a threaded portion for removably attaching the stake to the assembly.