Column switches are disposed for sense amplifiers respectively and are selectively turned on according to a column address to connect the sense amplifiers to a common data line. For example, the participant may obtain a physical gaming item from a retail phase that is usable in an interactive entertainment phase that provides virtual play via computer animation. The game is played and the prizes are awarded from the prize pool. The socket pan is held in place by a latching plate mechanism formed by a latching plate and a latching spring.