A wheel hub extends from an outboard end to an inboard end and has an outer peripheral surface and an inner peripheral surface spaced radially inward of the outer peripheral surface. The coded data, encoded visibly or invisibly, may be queried by an appropriate sensing device. Users may register with the system and provide identification and demographic information which may be used by restaurants for targeted marketing strategies, promotions, and special offers. The pump is driven by a portion of the supplemental oxygen supply such that when a demand is made on the on-demand supplemental oxygen supply to supplement oxygen to the internal combustion engine, a portion of the supplemental oxygen is introduced into the fuel pump to drive the fuel pump to discharge fuel therefrom to the internal combustion engine.