Plastic surfacing material of the FOUNTAINHEAD\xae type having a bold and aesthetically pleasing appearance is achieved by the use TFR pigments, the latter of which are manufactured by orienting reflective flake pigments in a plastic substrate and grinding the substrate to a particulate material. The data card includes an improved system and method for conveying data involving pulsed light that can read a barcode and can emulate a barcode. During temperature cycling, the second heater is in the second orientation when the first heater is in the first orientation, and the second heater is in the first orientation when the first heater is in the second orientation.