The invention is concerned with a virtual trading card system, comprising a data source that provides information associated with a public figure, and a user device configured to display a first and a second virtual view of an electronic card associated with the public figure, wherein the second virtual view includes a plurality of updateable data fields. Customer data is then accessed and the responses are filtered based on customer information that is extrinsic to the e-mail. Further, the method can include executing the first module from the dynamic memory.