Disclosed are a method and apparatus for masking a privacy area of an image. A method includes programming information to the non-volatile memory. A semiconductor memory device is thus obtained that allows a coupling noise between interconnections to be reduced without an increase in memory cell area. As a result, the encapsulation material would be less likely to further flow into the seam between the solder mask and the molding tool, thus preventing mold flash over the exposed surface of the solder mask.