A cosmetic package has a sheet material pouch defining a product storage chamber, a neck member with a passage to the storage chamber, a cap on the neck member to close the passage and an applicator wand extending from the cap through the passage into the storage chamber. In one embodiment the stress-dispersing portion comprises a helical coil having a free winding that is unattached to the strut from which the barb extends. Interactive functions can be connected thereto, by means of which replies by the driver can be detected and processed.