A method of making reinforced paperboard cartons comprises the steps of advancing a web of paperboard along a path and progressively laminating at least one ribbon of reinforcing material to the advancing web of paperboard. In some embodiments, a method includes presenting an activation element in association with a web page and detecting activation of the activation element, wherein the detection occurs following an activation event. The target may itself be non-symmetric, such as being L-shaped, or alternatively or in addition, the location indicia may be non-symmetrically located on the target or alternatively, may be arrayed about the circumference of the target similar to numerals of a clock face.