A multi-action fishing lure includes a buoyant head section, a tail section, a joint, and a lip. An attitude recognition portion of the control means recognizes an initial attitude of the operating head when a control switch provided at the operating head is turned on, and acquires a displacement vector from the initial attitude by a change in the attitude of the operating head. A punch needle, which passes through the fold from the inside edge to form a punched hole, is arranged opposite the first and second stitching needles, each of which forms a stitched seam. Based on the online activity and the offline activity a trustworthiness score may be calculated. A method of preventing or treating an eye disease associated with retinal neuronal cell damage by administering a therapeutically effective amount of a prostaglandin F2\u03b1 derivative to a patient.