A strap winch device assembly for fitting on a flat bed open truck trailer, to enable a truck driver to remote actuate this load tightening system without leaving his truck cab, in periodic fashion. The lock system can include a limiter slidably mounted on a pivot pin between first and second latch members and configured to engage and control rotation of the first and second latch members. The first and second call legs are then patched to establish an end-to-end communications path between the enterprise user and the called party, wherein the enterprise address instead of the non-enterprise address is presented to the called party as a calling line identity with respect to the outgoing cellular call from the enterprise user. Upon encountering the advertisement, the user may enter ordering data, preferably by way of a wallet file created by a wallet program and resident on the client computer, into data form elements of the advertisement, thereby defining an order. In one aspect, touch-responsive surfaces are used to collect responses from subjects.