A mobile telephone is connected to a private base in the same way as it is connected to a mobile telephone network. The connector includes a stiffener, an insulative housing arranged in the stiffener, a plurality of contacts received in the housing, a retention structure having a metal clip and a substantially rectangular lever. In the present invention, profile of a physician’s treatment patterns, medications prescribed, services rendered, and other indices of physician practice are determined from an electronic health records database that is then matched with the rules defined by pharma to determine the most relevant physician target for their product before displaying the product information to the physician.