A liquid crystal display module arranged to improve brightness and light efficiency of a direct-below-type back light unit. It has a removal tool mounted on the top of a storage box. The translation chart includes information implementing a correspondence between each of a plurality of first colors and each of a plurality of second colors. 8 cm in width; superior floral bract production; bracts have a unique pink color which distinguishes this cultivar from typical Guzmania; round, spike-like inflorescence, measuring about 5 cm in height and about 11 cm in diameter; and long-lasting habit.