A liquid crystal display device of an embodiment of the present invention includes a liquid crystal layer, a specular reflection layer, the polarization layer disposed on the viewer’s side, a retardation layer interposed between the liquid crystal layer and the polarization layer, and a light scattering layer disposed on the viewer’s side of the polarization layer. The second graphical program may be generated programmatically, without relying on user input, or may prompt for user input to determine various options to use in generating the second graphical program. The packages are fed into a handling machine, which includes a CCD camera. The device is configured to identify the program based on the guide information and the scheduling information, and generate an advertisement map based on identifying the program and based on the time break.