A liquid crystal display device having a plurality of pixels arranged in a matrix, a plurality of video signal lines for supplying video signal voltages to the plurality of pixels, and a drive circuit which selects a voltage level of a gray scale voltage varying periodically as one of the video signal voltages corresponding to display data to be supplied to one of the plurality of pixels. The power supply model component receives an estimated disturbance. The lotion provides for improved reliability of pop-up dispensing while maintaining adequate wet impression.