A user engaged in an online chat session with one or more other users can start a screen sharing session with the other users without having to leave the context of the online chat session. A second plurality of memory cells is in a second plane in the same column. Flat wire can be used for winding a spool in which the coil rounds are in the same winding plane and in which there are two parallel straight coil sides on opposite sides. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience.