The invention provides a golf ball with a surface having a plurality of dimples formed thereon. In an unaltered state the electrodes are transparent to light, once energized the electrodes become opaque to light. The steered current flows to the ground via the current sinking circuit. And a release liner is attached to the second side of the backing material. An insulating layer may overlie the channel region. The system and method identifies and reserves customer leads for use with a high value campaign which is not scheduled for execution until some future date and time.