A retaining assembly secures ornamentation having an inboard surface and a plurality of protrusions to a wheel. Particularly, a combination postage stamp and advertising booklet having dimensions of paper currency so that it can be readily placed in the till of a checkout register for easy dispensing thereof by the cashier. Examples of accessory lingoes include a microphone lingo, a simple remote lingo, a display remote lingo, an RF transmitter lingo, and an extended interface lingo.