Method, system and program product are provided for facilitating operation of a cooling system designed to provide system coolant to one or more electronics subsystems of a computing environment. The unique identification, known as Gentag ID, allows a specific product item to be tracked. The targets are optically inspected. Embodiments of the system include on-line access that allows a user or organization to register an item, based upon the item’s characteristics or an affixed label code. The system provides easy changing of signs to utilize different advertizing opportunities. The sensor chip and the read-out circuit are housed in the package.