In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. More specifically, heat-treated formaldehyde and hydrogen cyanide are reacted to produce glycolonitrile having low concentrations of impurities. The lower bottleneck opening is screw-threaded into a central collar of a feeding basin having a plurality of feeding ports. The search tool determines search keys for each of the data stores based on the search request. The control unit is also configured to dynamically enable segments responsive to determining a given number of segments are over-utilized.