A magnetic recording medium having a non-magnetic substrate; an orientation-regulating layer for regulating layer for regulating the crystal orientation of a layer provided directly thereon; a perpendicular magnetic layer in which easy-magnetization axes are oriented generally perpendicular to the substrate; and a protective layer is disclosed. The first material is a viscoelastic polymer with a glass transition temperature less than the expected operational temperature range, and the second material can be a hard material such as steel, aluminum, or ceramic. A persona is created by filtering a larger set of raw data for that user so that only certain fields are allowed to be seen and used by others.